UCP Directory Blog

News, insights, and analysis about Universal Commerce Protocol adoption and the future of AI shopping.

Google AI Mode: Etsy and Wayfair UCP Checkout Now Live (Feb 2026)

Google launches UCP checkout Feb 11, 2026. Buy from Etsy and Wayfair in AI Mode without leaving the chat. First live agentic commerce deployment. Shopify, Target, Walmart next.

Feb 11, 2026

8 min read

Analysis

UCP vs ACP: Understanding the Two Major Agentic Commerce Protocols in 2026

A comprehensive comparison of Universal Commerce Protocol (UCP) and Agentic Commerce Protocol (ACP). Learn the key differences between Google's UCP and OpenAI's ACP, how they work, and why merchants are adopting both standards.

Feb 10, 2026

7 min read

Industry Analysis

Google UCP Explained: Universal Commerce Protocol Guide

Google's Universal Commerce Protocol (UCP) launched January 2026 with 20+ partners. What it means for Google, consumers, and merchants.

Feb 8, 2026

11 min read

Industry Analysis

OpenAI ACP: How Agentic Commerce Protocol Powers ChatGPT

OpenAI's Agentic Commerce Protocol (ACP) launched October 2025 with Stripe. 50M daily ChatGPT queries, 36% purchase rate. How it works for users and merchants.

Feb 6, 2026

12 min read

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